This space isn’t powered by a corporate marketing team or a faceless editorial board. It’s the ongoing, hands-on work of two writers – Alexander “Lex” Petrović and Jason Hartley – who share a deep commitment to helping authors succeed.
Together, we bring decades of combined experience in writing, editing, publishing, and coaching, united by a single purpose: to make publishing clear, accessible, and empowering for every writer.
We created this platform as a personal yet professional initiative: a place where authors, editors, and independent creators can find practical guidance, honest insight, and encouragement.
Every article, tip, or resource here is grounded in real-world experience – things we’ve tested ourselves, lessons we’ve learned the hard way, and knowledge we wish we had when starting out.
What This Site Stands For
We believe publishing should not feel like a locked room with too many gatekeepers and too few windows. Our goal is to open that room – to demystify the process, strip away jargon, and give authors clear, direct advice they can act on.
Here, you’ll find guidance on topics like self-publishing, book formatting, editing, pitching, building an author platform, and navigating the space between traditional and independent publishing.
Beyond the technical, we’re here to encourage – to remind writers that their voices matter, their work has value, and their stories deserve to be published with professionalism and pride.
Our Mission
Our mission is to make publishing more transparent, accessible, and author-centered by:
- Empowering writers with tools to take ownership of their creative journey – from first draft to finished book.
- Offering unfiltered, experience-based knowledge free of industry fluff, affiliate bias, or unrealistic promises.
- Building a space where clarity and craft meet, and where writers feel supported rather than sold to.
The Vision
This site is more than a blog – it’s a growing knowledge base and a community for independent authors. It stands as a quiet resistance to the over-commercialization of creativity and as a testament to the belief that anyone with something to say deserves the means to say it well.
We envision a network of confident, skilled, and connected creators – authors who don’t feel like outsiders simply because they chose a different publishing path. This platform exists to support that vision every step of the way.
Editorial Philosophy
Every piece we publish follows a shared editorial compass:
- No empty content. If it isn’t useful, it doesn’t get posted.
- No gatekeeping. Knowledge is meant to be shared, not hoarded.
- No shortcuts. Integrity matters more than clicks.
For a detailed breakdown of our editorial process and values, you can visit our [Editorial Policy] page.
An Invitation
If you’ve ever felt lost in the publishing process, overwhelmed by technical details, or shut out by industry noise – you’re not alone. We’ve been there. That’s why we built this space: for you.
Whether you’re here for practical answers, clear direction, or simply a reminder that your words matter – we’re glad you found us. And we hope our experience helps you take your next step with confidence.
Welcome.